When the genie is released from the bottle, putting her back is impossible.
In the world of technology, the idea of progress is an interesting one. Some people consider almost all changes in technology to be innovations, while others consider many changes to be incremental and only very few to be truly innovative. Either way, one thing is clear: technology moves quickly, and old ways of doing things are quickly supplanted by new ones.
It’s not that the concepts underlying innovation are all new. If one thinks about companies that have made their names big in the last decade, companies like Facebook, Uber, Salesforce, Apple, and Google—each took an existing idea and took it into the stratosphere.
Before Facebook, people connected and organized. Before Uber, people got from point A to point B. Before Salesforce, companies connected with customers. Before Apple, people communicated and authored. Before Google, people accessed and wielded information.
But after each appeared on the scene, these endeavors—connecting, organizing, moving, authoring, and accessing information—changed forever. The genie released by innovation cannot be recalled.
When this happens, we can say that a real category is created. Once an idea has a name, it exists forever.
In the world of data infrastructure, Discovery Hub™ is just such a concept. Before its appearance on the scene, companies understood the pains of managing and utilizing their corporate data, understood how sequestered data usage is, and understood that business and IT collided when it came to data. They understood this but did not know a solution existed. Not an easy solution, anyway. As data influencers come to know this, they cannot un-learn what they’ve learned. Because when a solution has a name, you can’t ignore it.
Good enough is no longer good enough. Data is the new source of real value, and organizations that don’t understand this will be like Navies that moved too slowly from coal to oil. The genie is out of the bottle. It’s called Discovery Hub™.