In business, there is always a healthy gap between idea-generation and idea-execution; the logic is that the good ideas are the ones that bubble up and get tried while the bad ideas fall by the wayside.  This doesn’t diminish the need to create new and innovative concepts but it forces us all to be cognizant of the relative risk and reward of the concepts when we develop them.

An interesting test of the strength and relative merits of these ideas is the degree to which they get operationalized and considered part of the business process.  Put in cruder terms, when something becomes “infrastructure,” this is actually an indication that the bet has paid off, that the idea has not only flowered but become a necessity.

We have seen this recently with social media. Just half a decade ago, social was still an outlier, a “cool” thing to do for progressive companies.  Now, there are people with “Social Media” in their titles and entire businesses built off the automation of social media.  Thus, social is part of the “infrastructure.”

More recently the world of “data” has taken on the same valence.  There is hardly a company that doesn’t have (at least the semblance of) a data “strategy.”  “Data” as a word appears in several titles and new “roles” are being invented on a regular basis.  For some, “data” is the new oil, the veritable motive force of their businesses.


We are at a place-finally- where we thus have to think about “data infrastructure.”  At TimeXtender, this idea has been on our collective brain since day one.  We believe that the Data Warehouse is a core piece of infrastructure, a seminal structure that we deem “The Nerve Center” because it excites, animates, and illuminates the rest of the business.

Data infrastructure is an idea whose time is now.  That’s why enjoy what we do at TimeXtender and would love to share this happiness and excitement with you.